MRRMonthly Recurring Revenue
Normalised, predictable monthly revenue from active subscriptions.
Put this metric to work: explore FlowMRR's Stripe MRR analytics to track revenue movements, retention and forecasts from your own account.
Sum of recurring subscription values, normalised to a monthly amount. Annual plans are divided by 12. Use net values after recurring discounts. One-off charges, taxes, and trials do not contribute to MRR; refunds affect cash collections, not recurring subscription value. Past-due subscriptions can remain in MRR while payment recovery is in progress.
Formula
MRR = Σ (active subscription monthly value)Worked example
30 customers on a $99/mo plan + 10 on a $1,200/yr plan → (30 × 99) + (10 × 100) = $2,970 + $1,000 = $3,970 MRR.
Illustrative comparisons
Monthly growth scenariosThese unsourced ranges are illustrative scenarios, not measured industry benchmarks, percentiles or recommended targets. Their qualitative labels are editorial interpretations. Compare your own cohorts using the same segment, period, currency and measurement basis.
Why it matters
MRR is the heartbeat of a subscription business. It's stable enough to plan against (unlike one-off revenue) and granular enough to expose what's happening this month. Every operational decision — hiring, ad spend, runway — should be indexed to MRR, not GMV or invoiced revenue.
Common mistakes
- Counting one-off setup fees or implementation charges as MRR — they're not recurring.
- Including trials before the first paid invoice clears.
- Mixing gross MRR (before discounts) with net MRR (after discounts) — disclose the basis and stay consistent.
- Treating annual plans as a single month's revenue in the month they're paid (creates fake spikes).