The FlowMRR Academy.
Everything you need to understand SaaS metrics, set up Stripe correctly, and grow your business. Pick a tutorial below.
Hands-on guides
Step-by-step walkthroughs you can follow today.
Set up Stripe for a SaaS, the right way
From account creation to your first paid subscription, with the choices that matter long-term.
Optimise Stripe to recover more revenue
The settings, retries, and dunning sequences that turn payment failures into recovered MRR.
How Stripe webhooks work (and how not to break in production)
The architecture, the failure modes, and the patterns we wish we'd known on day one.
Market your SaaS without burning money
The acquisition channels that work for early B2B SaaS, ranked by founder time vs. revenue lift.
Connect Stripe to FlowMRR: access, permissions and webhooks
The two ways to connect, exactly what each one lets us do, and how to register the webhook yourself if your key can't.
Common questions
What's the difference between MRR and ARR?+
MRR is recurring revenue normalised to a month; ARR is MRR × 12. Use MRR for operational decisions (hiring, cash flow), ARR for valuation conversations and yearly targets.
Is a 5% monthly churn rate good?+
For B2C SaaS it can be acceptable. For B2B SaaS it's a serious red flag — top-quartile B2B SaaS sits below 1% monthly logo churn. The key is comparing to your segment, not to averages.
Why is my Net Revenue Retention above 100%?+
NRR above 100% means existing customers expand faster than they churn. It's the single strongest signal of product-market fit and the metric SaaS investors index on the hardest.
How do you calculate LTV correctly?+
The simplest defensible formula is ARPU × Gross Margin ÷ Churn Rate. Avoid using contribution margin without disclosing it, and never use revenue churn and customer churn interchangeably.