The FlowMRR Academy.
Everything you need to understand SaaS metrics, set up Stripe correctly, and grow your business. Pick a tutorial below.
Want these metrics tracked automatically? See Stripe MRR analytics in FlowMRR.
Articles & practical guides
Understand your revenue, then put it into practice.
Set up Stripe for a SaaS, the right way
From account creation to your first paid subscription, with the choices that matter long-term.
Optimise Stripe to recover more revenue
Coordinate retries and customer reminders, then measure the outcomes.
How Stripe webhooks work (and how not to break in production)
Signature verification, durable acceptance, retries and safe processing.
Market your SaaS without burning money
Choose acquisition experiments that fit your buyers, budget and evidence.
Connect Stripe to FlowMRR: access, permissions and webhooks
Choose a method, limit permissions and verify synchronisation.
MRR explained: the five movements every SaaS founder should track
Understand why recurring revenue grows, shrinks or stays flat, and what to do about it.
Common questions
What's the difference between MRR and ARR?+
MRR is recurring revenue normalised to a month; ARR is MRR × 12. Use MRR for operational decisions (hiring, cash flow), ARR for valuation conversations and yearly targets.
Is a 5% monthly churn rate good?+
There is no universal acceptable rate. A 5% monthly customer churn rate implies about 54% customer retention after 12 months if the rate stays constant. Compare mature cohorts within your segment and account for acquisition, margin and customer value; the illustrative ranges here are not measured industry percentiles.
Why is my Net Revenue Retention above 100%?+
NRR above 100% means existing customers expand faster than they churn. It's the single strongest signal of product-market fit and the metric SaaS investors index on the hardest.
How do you calculate LTV correctly?+
The simplest defensible formula is ARPU × Gross Margin ÷ Churn Rate. Avoid using contribution margin without disclosing it, and never use revenue churn and customer churn interchangeably.